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Luxury Automaker BMW North America Selects Vocus Software to Manage Its PR Efforts

Luxury Automaker BMW North America Selects Vocus Software to Manage Its PR Efforts

LANHAM, Md., Feb. 17 /PRNewswire/ -- Vocus, Inc., the global leader in on- demand software for public relations and government relations, announced today that BMW of North America has selected Vocus software to manage its PR needs. Headquartered in Woodcliff Lake, New Jersey, BMW North America is a subsidiary of BMW, the only manufacturer of automobiles and motorcycles worldwide that concentrates entirely on premium standards and outstanding quality for all its brands and across all relevant segments.

"We are thrilled to add such a distinguished and successful organization as BMW North America to our roster of customers," said Rick Rudman, president and CEO of Vocus, Inc. "Companies of all sizes, from small businesses to global Fortune 500 organizations such as BMW, rely on Vocus to provide a fully integrated public relations software product that meets all their requirements for on-demand PR success."

Vocus provides the only totally integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

About Vocus, Inc.

Vocus is the global leader in on-demand software for public relations and government relations. Vocus' web-based software helps companies meet today's local and global corporate communications challenges, and to build and manage relationships with reporters, analysts, elected officials and other key audiences. Its award-winning software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy- to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has received broad industry recognition and is used around the world by more than 1,000 organizations in five languages. Vocus is a privately held company with headquarters in suburban Washington and offices in North America, Europe and Asia. For more information please visit http://www.vocus.com/ or call 800.345.5572.

About BMW USA

A subsidiary of BMW, BMW of North America imports BMW, MINI and Rolls- Royce cars and motorcycles into the US and provides marketing, sales, and financial services for some 340 BMW dealerships, about 330 BMW Sports Activity Vehicle Dealerships, some 150 BMW motorcycle retailers, and about 70 MINI dealerships. BMW of North America divisions include BMW manufacturing and industrial design firm DesignworksUSA. BMW of North American was established in 1975.

Vocus, Inc.

CONTACT: Erin Lindsay of Vocus, Inc., +1-301-683-6022

Web site: http://www.vocus.com/

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