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Education In America Authors: Darrah Deal, Student Lance, David Miller, David Miller, Chris Pentago

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Didit Executive Chairman and Co-Founder, Kevin Lee Authors New Book, 'The Eyes Have It'

Reveals How Marketers Must Navigate the New Digital Media & Advertising Landscape in Which Technology, Targeting and Respons

NEW YORK, Oct. 23 /PRNewswire/ -- As Madison Avenue continues to struggle to adapt its methods and thinking to an evolving media landscape, a new generation of digital marketers has already blazed a path through this environment with new technologies that target, measure and elicit a direct response from critical consumer eyeballs while old methods of media buying continue falling by the wayside, according to author Kevin Lee.

Methods for marketers and traditional ad agencies to compete and succeed in the digital marketplace are revealed in The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy (Easton Studio Press, Hardcover, 2007), written by Kevin Lee, executive chairman and co-founder of Didit, a 2007 Inc. 500/Deloitte New York Fast 50 and North America Fast 500 full-service online advertising and search engine marketing services firm.

"Kevin Lee is a rare combination of head in the clouds and feet on the ground. A virtual living encyclopedia of the online media world, Kevin combines incredible strategic insight with a fully developed capability to translate that insight into actionable plans," said Les Kruger, director of online marketing for a Fortune 500 online retailer. "There is likely no one in the online marketing world with a greater combination of insight, pragmatism, and enthusiasm."

Having studied and participated in the rise of targeted digital media since its inception in the late 1990's, author Kevin Lee answers those critical questions on the minds of marketers:

-- How can marketers know whether their ad agencies are capable of executing profitable digital marketing campaigns? -- What steps can ad agencies take to ensure that they're not falling behind the curve? -- How does one build a "digital-ready" in-house team? -- What new challenges do auction-media marketplaces present to marketers and ad agencies? -- How must media plans evolve to take account of the inherent dynamism and instability of the digital media marketplace? About the Author

From co-founding Didit in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field. His first book, Search Engine Secrets is regarded industry-wide as the seminal work on search strategy. As a weekly columnist for the search engine news source ClickZ and prolific industry speaker, Kevin's influential views on search engine marketing and online advertising have been sought by both the press and financial analyst community.

Kevin sits on the Search Council for the Association for Interactive Marketing and the IAB Search Committee. He came to search marketing from a successful career in the traditional advertising world. After receiving his MBA from Yale School of Management, Kevin held positions at McCann-Erickson, and then at JWT, before co-founding Didit with President David Pasternack.

About the Book Title: The Eyes Have It Subtitle: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy Author: Kevin Lee with Stephen Baldwin Publisher: Easton Studio Press Publication date: October 22, 2007 Price: $24.95 Hardcover Language: English ISBN-10: 0974380660 ISBN-13: 978-0974380667 Praise for Kevin Lee

"Thousands of marketers have taken heed from Kevin Lee through his columns, speaking engagements, and as his clients. If the current media meltdown and confusing new opportunities keep you up at night, Kevin is your man." Tim Armstrong, President, Advertising and Commerce, North America, & Vice President, Google Inc.

"Kevin's perspectives on the simultaneous transformation of media consumption and the advertising ecosystem have been valuable to marketers and analysts for years. It's time you started listening." Jordan Rohan, Managing Director and Internet Analyst, RBC Capital Markets

"Over the past decade, Kevin has built a reputation as one of the smartest folks in search marketing." John Battelle, Chairman, Federated Media, Author of "The Search"

About Didit

Didit (http://www.didit.com/), a 2007 Inc. 500/Deloitte Fast 50/Fast 500 company, is a full-service online advertising and marketing services firm and major player in search engine marketing, with headquarters in Long Island, NY and offices in Manhattan. With award-winning expertise in search engine marketing, auctioned media management and targeted online advertising, Didit has been leading the evolution of online marketing with its blend of technology, intelligence and passion since 1996. Through its multi- disciplinary methodology, Didit combines top-tier SEM strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for clients across all major verticals. Didit was co- founded by industry thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit http://www.didit.com/.

Didit

CONTACT: Dawn Cabral, CJP Communications for Didit, +1-212-279-3115,
ext. 147, [email protected]

Web site: http://www.didit.com/

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