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Cingular and Hubbard Broadcasting, Inc. Team to Provide Free Text Messaging Service About School Closings and Delays

Cingular and Hubbard Broadcasting, Inc. Team to Provide Free Text Messaging Service About School Closings and Delays

MINNEAPOLIS, Feb. 15 /PRNewswire/ -- Cingular Wireless and Hubbard Broadcasting, Inc. have teamed together to provide a free text messaging service that will send text alerts about school closings, school delays and winter weather advisories in metropolitan Minneapolis/St. Paul and surrounding areas. The text messages are available to any person who registers his/her wireless handset from any wireless carrier in the area, provided that the handset can receive text messages.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040930/CINGLOGO )

The program is a collaboration of Cingular Wireless and 5 EYEWITNESS NEWS, KS-95-FM, AM 1500 and FM107/WFMP and is offered as a community service to assist people in dealing with situations caused by unexpected weather events in the area. Additionally, 5 EYEWITNESS NEWS Chief meteorologist Dave Dahl records 15-second and 30-second weather spots for the radio stations regarding school closings and delays.

"We are happy to provide these weather-related text messages as a public service to residents of the Minneapolis/St. Paul and surrounding areas," said Jeff Harkman, regional vice president and general manager for Cingular Wireless. "We are thrilled to be a part of this community and are excited to be able to use our technology to make everyday life a little more convenient."

Registrants can be customers of any wireless carrier in the area, and registration in the program is free. Handsets must have an area code local to the area to participate. Under the program, Cingular and Hubbard Broadcasting, Inc. notify wireless customers via text messaging of important weather-related information applicable to the area, such as school closings and delays, severe and winter weather warnings and snow emergencies.

Participants may register their individual handsets in the program by completing an electronic registration form on-line that is accessible through the Hubbard Broadcasting, Inc. web sites including: http://www.kstp.com/, http://www.ks95.com/, http://www.am1500.com/ and http://www.fm107.fm/ or by visiting http://www.cingular.com/schoolclosings. Handsets must be registered during each annual program period, which typically runs from October through April.

Following registration, a participant's first alert can be expected within approximately 48 hours. Alerts will not be received where wireless carriers have no or inadequate coverage. Standard text messaging rates of your wireless carrier apply for any messages sent or received as a part of this program.

ABOUT Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 54.1 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc. and BellSouth Corporation , has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third-generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.mediaroom.com/.

ABOUT HUBBARD BROADCASTING, INC.:

Hubbard Broadcasting, Inc. serves the Twin Cities and greater Minnesota with seven television stations: 5 EYEWITNESS NEWS (KSTP-TV, LLC), KSTC.TV, Channel 45 in Minneapolis and Saint Paul; KSAX-TV, Alexandria; KRWF-TV, Redwood Falls; WDIO-TV, Duluth; WIRT-TV, Hibbing; and KAAL, Austin. Among Hubbard's television properties outside of Minnesota are WHEC-TV, Rochester, New York and WNYT-TV, Albany, New York plus three stations in New Mexico: KOB-TV, Albuquerque; KOBF-TV, Farmington; and KOBR-TV, Roswell. Hubbard Broadcasting also owns radio stations in Minneapolis/Saint Paul including KSTP AM 1500, KS95-FM, and FM 107 WFMP plus the Hubbard Radio Network.

First Call Analyst:
FCMN Contact:
Photo: Newscom: http://www.newscom.com/cgi-bin/prnh/20040930/CINGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk [email protected]

Cingular Wireless

CONTACT: Chris Comes of Cingular Wireless, +1-847-765-3602, or wireless,
+1-312-282-0539, or [email protected]

Web site: http://www.kstp.com/
http://www.ks95.com/
http://www.am1500.com/
http://www.fm107.fm/
http://www.cingular.com/schoolclosings
http://www.cingular.com/
http://cingular.mediaroom.com/

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