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Education In America Authors: Darrah Deal, Student Lance, David Miller, David Miller, Chris Pentago

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OfficeMax and Payless ShoeSource Offer Added Savings for Back-to-School Shopping

Cross-promotional offers help shoppers accomplish more for less this season

NAPERVILLE, Ill., July 29 /PRNewswire-FirstCall/ -- OfficeMax(R) Incorporated (NYSE: OMX), a leader in office products and services, and Payless ShoeSource(R), the nation's leading specialty family footwear retailer, have partnered to offer shoppers added value during the back-to-school season. The complementary retail giants are offering aggressive cross-promotional register receipt coupons that customers will receive at checkout for additional savings on school supplies and footwear during back-to-school.

"At OfficeMax, we constantly seek creative new ways to support our customers and provide added value," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Through this strategic partnership, OfficeMax and Payless ShoeSource are able to help consumers buy more for less this back-to-school season."

OfficeMax and Payless ShoeSource customers will receive register receipt coupons for making purchases at each other's respective stores. At nearly 2,900 select Payless stores across the nation, customers will receive a coupon for $10 off a total purchase of $30 or more at OfficeMax stores nationwide, excluding OfficeMax.com. At OfficeMax stores nationwide, customers will receive a coupon for $5 off a total purchase of $25 or more at all Payless stores nationwide (excluding those located in ShopKo) and Payless.com. The promotion runs from July 26 through September 12, 2009. Please see register receipt coupons for terms and conditions.

"This cross-promotion with new partner OfficeMax is part of an overall back-to-school program we are launching this season to help parents more affordably get their kids ready to head back to the classroom," said LuAnn Via, CEO and president of Payless ShoeSource. "Kids feel confident with the right stuff, and shoes and school supplies are critical items. We are thrilled to team up with OfficeMax to help shoppers get more for less this back-to-school shopping season."

In a recent back-to-school shopping survey of more than 1,000 moms across the country, OfficeMax found that 79 percent of moms are feeling stress about being able to afford everything their child wants and needs this back-to-school season, and with the slowed economy, 39 percent of moms are cutting back on personal spending to ensure they can afford proper school supplies.

To learn more about back-to-school products and promotions at OfficeMax, please visit the Back-to-School for Pennies page. To learn more about products and promotions at Payless ShoeSource, please visit www.payless.com.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress(R), technology products and solutions, and office furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. For more information, visit OfficeMax.com.

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of first quarter 2009, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaete for Payless, Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R), Lamar(R) and LTD(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

AMERICAN EAGLE BY PAYLESS IS NOT AFFILIATED WITH AMERICAN EAGLE OUTFITTERS

    OfficeMax Media Contacts:
    William Bonner                       Jennifer Rook
    630-864-6057                         630-864-6057

    Payless Media Contact:
    Mardi Larson, 612.928.0202

SOURCE OfficeMax

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